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Search for "levis logo" in these categories. At first, the company only sold Overalls, but in the 1920’s the company began selling their iconic jeans. Movie Logo Design .. Jeans are undeniably a fashion staple, but that wasn’t always the case. J. Strauss Brother & Co was a wholesale dry goods business of Jonas and Louis, his brothers established in New York City. As the company Historian, let me share a bit of history. In fact, jeans are one fashion item that has definitely had its ups and downs and evolved significantly throughout time. By 1936, denim was a dime a dozen and Levi’s needed a way to make its jeans stand out. levi's logo levi strauss levi's jeans fashion logo levis jean's levi strauss & co jeans levis label levis levi jeans. Levi Strauss & Company . For the real denim collectors, it’s a true treasure when you find an original Levi’s Big E item. A Facebook post claims the Levi’s jeans “two horses” logo celebrates the historic torture of black slaves in the US. Levi Strauss & Co., world’s largest maker of pants, noted especially for its blue denim jeans called Levi’s (registered trademark). The tags from 1970 to 1985 were plain white with dark blue writing and contained an instruction that read "Shrinks about 10%." The wordless logo will appear along with a house mark that does include the Levi's name. We have … Taking advantage of demographic trends, the company began to focus its marketing efforts on young people, members of the "baby boom," who would wear its pants, now known colloquially as "Levi's," for play, not work. It’s always with great care and respect that one speaks of a brand like Levi’s, a brand with such rich history and so many myths and legends attached to its name. Logo And Identity. Newer jeans (after 1985) have care tags that are white with red writing and the Levi's logo placed prominently at the top. Levi's official online store | Australia. Established in 1853 by Levi Strauss, the company is known for its Levi's brand of denim. On May 20, 1873, they received U.S.Patent No.139,121. 248. 837 x 793 jpeg 34kB. In the mid-1980s, Levi’s launched a campaign promoting its classic 501s, which rekindled excitement and demand for the five-pocket jean originally introduced more than 100 years earlier. You may recognise the Two Horse logo on the back patch of Levi’s jeans and it demonstrates the incredible strength of the brands clothing. 10/17/2015 0 Comments Levi, also known as Levi Strauss & Company, is a brand that has been around since 1860’s formed by Levi Strauss and his brother-in-law. The brand was founded by two European immigrants in America, Levi Strauss and Jacob Davis with their patent for copper-riveted jeans. History of Levis Logo | Blogging on Design & Marketing. Help us improve your search experience.Send feedback. Both Jacob and Levi had created the first blue jean, called “XX” to which the U.S. Patent and Trademark Office granted the patent #139,121 to Levi Strauss & Co. and Jacob Davis for their invention. The iconic Levi’s brand jeans have been a staple wardrobe item for Americans for going on 150 years now and the story behind the Levi’s horse logo is pretty fascinating. Established in 1853 by Levi Strauss, the company is known for its Levi's brand of denim. Design. The company needed to quickly make sure consumers understood how good – and strong – the company’s jeans were, one of the answers was the image of two horses – each pulling in the opposite direction on the same pair of jeans, trying in vain to tear them apart. Lady Levi's Vintage Jeans Ad - 1930s. Levi Strauss & Co. is a world-renowned American clothing company. After 1971 Levi’s changed the tab letters in small ones, Levi’s instead of LEVI’S. 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